What a Shopify Store Audit Actually Checks (and What It Shouldn't)
Most Shopify audits only check page speed. I look at tracking, checkout, email, apps, and AI visibility, then tell you what to fix first.
INSIGHTS
Tybrixx Insights
Articles and guides from the work: store health, agentic commerce, and execution. POV essays plus checklist how-tos.
Articles
POV essays that name definitions and frameworks. Ground truth you can cite, with who they're for and what job they do.
Free Shopify Audit vs Automated Tools
A scanner can hand you a 92 and still leave Theme, GTM, and Shopify disagreeing on purchases. A free Tybrixx audit tells you which numbers to trust and what to fix first.
Agentic Commerce Readiness: What to Fix First
If you run marketing or growth at a mid-size brand, this is for you. Readiness starts with how the company thinks. Then a plan. Then a site AI can find and trust.
GA4 on Shopify: Why Your Numbers Never Match
Shopify creates the order. GA4 receives an event. Meta and Google assign credit. Learn what each report is for and which mismatch patterns mean the event layer is broken.
The 90-Day Fix Order After an Ecommerce Audit
A long audit backlog is not a roadmap. Use Stabilize → Optimize → Grow as outcome gates so foundations stop getting buried under attractive growth ideas.
CRO Is Finding Leaks, Not Running Tests
CRO isn't a persuasion class or a random A/B calendar. Find where the store leaks, fix it with evidence, and prove the money moved.
Guides
Checklist how-tos with who they're for and what skill level they assume. Judgment and order, not a full playbook dump.
Do Your Own Shopify Store Audit in Two Hours
I start with a stack map, a snoop pass, and two critical lenses. Same shape I use before a full audit, without the scoring engine.
Prepare Your Shopify Store for AI Shopping Agents
A full get-started path for agentic commerce if you're newer to this. Mindset, access, team roles, builds, Shopify features, measurement, and how to test what AI says about you.
Customize Shopify agents.md Without Breaking Agent Discovery
Shopify now lets themes replace the managed agent file. Decide whether to customize, draft brand ground truth, keep UCP/MCP discovery intact, and test the live URLs.
Shopify GA4 Tracking Sanity Check
Compare the same orders, map every purchase sender, watch one approved checkout in DebugView, and hand off evidence instead of guesses.
Turn Audit Findings Into a 90-Day Fix Board
Group symptoms under root causes, score lightly, sequence gated windows, and close work only when expected behavior is observed.
Start CRO Without a Program
One free hour: Shopify clicks, a copy-paste worksheet, leak-type fix menus, and a handoff brief. No lab. No 20-test backlog.