What a Shopify Store Audit Actually Checks (and What It Shouldn't)
Most Shopify audits only check page speed. I look at tracking, checkout, email, apps, and AI visibility, then tell you what to fix first.
INSIGHTS
Articles and guides from the work: Shopify health, agentic commerce, and execution. POV essays plus checklist how-tos.
Checklist how-tos with who they're for and what skill level they assume. Judgment and order, not a full playbook dump.